Newsletter
Events
Rafael Nadal and Other Sports Greats Unite to Promote Kia Tasman in Australia
Plus great campaigns from Italy and South Africa
Here are some great campaigns that broke across the globe in recent weeks, curated by Muse sibling Ads of the World.
AS Roma, ‘Heart of this City’
Agency: We Are Social
At the heart of this campaign is the chant—an invisible thread uniting Roma supporters from the streets to the Stadio Olimpico. More than a tribute to the anthem, it’s a celebration of Roma as identity, faith and a way of life. Built around Antonello Venditti’s original track, enriched by live recordings and ambient sound, the film also features portraits by Brian Laluna, capturing everyday Romanista pride.
Spotify Africa, ‘Khuphuka Nathi’
Agency: Machine_
Zulu people are South Africa’s largest cultural group, with deep roots in KwaZulu-Natal and a powerful musical legacy. This film and playlist—”Khuphuka Nathi” (“Rise With Us”)—honors that legacy, blending maskandi, gqom, gospel, hip-hop and more. It’s a celebration of Zulu pride and identity, inviting all listeners to explore, connect and find themselves in the rhythms on Spotify.
Kia Australia, ‘Tasman Town Welcomes Its Newest Resident’
Agency: Innocean
Australian tennis legend Ash Barty moves to Tasman Town, only to find her house in dire need of repair. Her realtor knows some “tradies”—in fact, a crew of legendary sports stars—each running businesses powered by the Kia Tasman. Give it up for Luc Longley, Erin Phillips, Peter Daicos, Geoff Toovey to Dane Swan, Phil “Buzz” Rothfield, Pat Rafter and Rafael Nadal. Together, they bring muscle, charm and team spirit to Ash’s epic renovation.
