Life Gets Wild With Savanna Cider, Pix and Deutsche Telekom

Chameleons, dancing spiders and the Angel of Death feature in ads from South Africa, Iran and Slovakia

Here are some great campaigns that broke across the globe in recent weeks, curated by Muse sibling Ads of the World.

Savanna Cider, ‘Mozzie’
Agency: TBWA\Hunt\Lascaris

South Africa’s favorite cider is taking its iconic taste outdoors with the launch of a new 500ml can, perfect for adventures off the beaten track. We open on a group of city friends camping for the first time, Savannas in hand. Their rallying cry of “We Outside!” quickly catches on—not just among the group, but with two mosquitos and a pair of chameleons eager to join the fun. The chaotic chorus builds to a hilarious peak before a camper’s casual swat reminds everyone who sits atop the food chain.

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Pix, ‘My Breath Is Tied to Yours’
Agency: Sabavision

In this tense yet humorous spot, SabaVision launches a powerful debut campaign addressing life-threatening emergencies. The film features an unexpected character—the Angel of Death. Is he halted in his tracks? Does life go on?

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Deutsche Telekom, ‘The Most Dangerous Touch’
Agency: MUW Saatchi & Saatchi

A man enters a pet store and is drawn to a disturbingly creepy spider at the back. The arachnid seems just as intrigued, dancing with eerie delight. Is it love at first sight or hunger? The clerk is lost in his phone, so the man considers opening the cage for a high five. But touching the spider might not be the greatest danger in the store.

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