The Clio Awards Ceremony 2025

Can THIS Change Your World With Its Vegan Pork Sausages?

Plus: JFrog, Toyota, Dacia

Below, we explore some great campaigns that broke across the globe in recent weeks, curated by Muse sibling Ads of the World.

THIS, ‘THIS Changes Everything’

Agency: St Luke’s

A real estate agent tries a vegan pork sausage, sparking a life-changing epiphany—with hilariously disastrous results.

JFrog, ‘Software Supply Store’

Agency: Bisscotti Films

A young man walks into a “software supply store,” hoping to simplify his supply chain. Instead, he’s overwhelmed by absurdly complicated options. JFrog saves the day, proving that simplifying doesn’t have to be so … complicated.

Toyota, ‘The Department of Recreations, Activities, Visits and Stuff’

Agency: Saatchi & Saatchi New Zealand

Three D-RAV field officers monitor a real “charcuterie board” of Kiwi recreational activities—fitting for a country renowned for its diverse and creative ways of “recreating.”

Dacia, ‘Taking Part in the Legendary Dakar Rally’

Agency: Publicis Conseil

This campaign features the Dacia Sandriders in a breathtaking tribute to the famous race’s heritage. The film showcases an unforgiving world of sand, capturing the spirit of explorers driven to conquer new frontiers.

Clio Sports State of Play 2025