General Mills

General Mills Tries Goofy Spoofs of Reality Shows
On 'Snack Island,' a salty-crunch time's in store for all
by David Gianatasio
Fruit Roll-Ups and Other General Mills Snacks Want Kids to Play With Their Food
Father-son silliness holds sway
by David Gianatasio
2 Minutes With … Melissa Wildermuth, Global Creative Director at General Mills
On bringing Loki Charms to life, and finding inspiration in Glennon Doyle and Brené Brown
by Jessica MacAulay
6 Social-Media Lessons From Cinnamon Toast Crunch Shrimp
How not to manage the fishiest of crises
by Rachel Neff and Justin Buchbinder
'Less CPG, More CES.' Inside General Mills' Evolution for the Modern Era
Chief brand officer Brad Hiranaga on the company's moves in innovation, digital and social good
by Tim Nudd