BETC Paris

With Heetch's anti-Uber play, Audible's romantic fantasy and gum that's not really gum
Plus very fast fashion in France and so many farmers in England
Plus other great European campaigns from McDonald's and Visit Iceland
A look back at some recent faves from the U.S., France, South Africa, Thailand, Australia and Japan
Plus: His work for Lacoste and almost becoming a journalist
Plus KFC and more of the week's best work from Europe