CE25 Entries Open

Big Game: Eugene Levy's Eyebrows Take Flight for Little Caesars

First mustaches, now this

Which brand will take home the 2025 Super Clio for the Big Game’s best ad? We’ll find out on Feb. 10.

Body parts are all the rage in Super Bowl 59 commercials. Mustaches fly for Pringles. A big ol’ tongue bops for Coffee Mate.

Now, Eugene Levy’s eyebrows detach and flap around in a spot from Little Caesars showcasing the chain’s Bacon & Cheese Crazy Puffs:

They seem more malevolent than Nick Offerman’s stache.

Levy’s daughter Sarah cameos; both starred in Schitt’s Creek.

“This ad is all about celebrating the bold, crave-worthy fun that is Little Caesars,” says CMO Greg Hamilton. “Working with such iconic talent showcases our commitment to delivering not only amazing flavors but also unforgettable brand experiences.”

In other words: Eyebrows! Eyebrows!

McKinney helped develop the campaign.

The Clio Awards Ceremony 2025