Pill People Speak Up for Beats

Angel Reese and Daniel Ricciardo supply voices

Congrats, Angel Reese and Daniel Ricciardo! You’re the latest celebs to amplify Beats by Dre, voicing Pill People in animated spots from the Buck agency.

That’s the summit. There’s nothing left to achieve.

First, the WNBA’s Reese goes strives to become “the greatest Pill of all time.” (Heh.)

Next, F1 icon Ricciardo pops the cork and preps a “shoey.”

Sipping champagne from footwear. How Australian.

In classic Beats style, these ads leverage sports and pop culture to amp Pill’s positioning as a hip audio option for Gen Z.

The wireless speakers staged a comeback last year, with splashy Pill People spots plus outreach by Erling Haaland and Kim Kardashian.

For this latest flight, “We did a deep dive into both Angel and Daniel to reflect their personalities through design and animation,” Buck creative director Fernando Bittar tells Muse. “Since the characters are minimal and only have eyes to work with facially, the challenge was how to suggest likeness and energy through body language, costumes and movement.”

“For Angel, we made her taller and more athletic than the rest of the cast, and dressed her in a look inspired by her off-court fashion,” he recalls. “With Daniel, we leaned into the racing vibe—designing a custom F1 jumpsuit and even giving him a helmet that may or may not fit his actual pill-shaped head.”

The team treated the CG-driven effort like a live-action shoot, “focusing more on performance and interplay” to make the characters pop, he says.

Bitter directed with his Buck colleague Tony Legato, and the work began rolling out across video platforms this week.