Love a Good Thrill? FanDuel Wants a Word

'Calling All Thrillionaires!'

FanDuel’s new creative platform, “Calling All Thrillionaires,” targets those who crave more excitement in their lives. From Orchard, a pair of spots highlight the entertainment experience FanDuel provides vs. its competitors. 

First, a woman replaces every piece of furniture in her home with a mechanical bull. Dinner is a challenge and so is mowing the lawn. But her heart rate is nicely elevated.

“The actors all delivered their lines on real, functioning mechanical bulls. Which is why they often struggled to get out their lines,” David Kolbusz, CCO of Orchard, tells Muse. 

Next, a man turns his home into a haunted house. He encounters scares at every turn and wouldn’t have it any other way.

“The biggest concern about filming “Haunted House”—where so many of the gags were dependent on the quality of the actor’s reaction—is that you’re going to wear the talent out over the course of the shoot day,” Kolbusz says.

“Our actor, Dempsey, was a total pro and all of his screams were real. In this type of a scenario you’d typically get an actor to fake their screams to sustain their energy for the day but from start to finish, all of Dempsey’s reactions were big, authentic, and brilliant.”

The ads are running in key FanDuel Casino markets like New Jersey, Pennsylvania and Michigan, via TV, OLV, digital, direct mail, radio and OOH. 

CREDITS

FANDUEL CASINO:
Asaf Noifeld – Managing Director of Casino
Daniele Phillips – Vice President of Casino Marketing
Jessica Lee – Brand Strategy Director
Tony Kim – Brand Manager
Steve Giraldi – Executive Creative Director
Mike Sweeney – Group Creative Director 
Edgar Gallardo – Group Creative Director 
Jay Machain – Associate Creative Director
Sage Vega – Design Manager
Brian Berk – Associate Creative Director
Lindsey Cook – Broadcast and Content Production Director

ORCHARD CREATIVE:
Barney Robinson – Founder, Chief Executive Officer
Laura Janness – Founder, Chief Strategy Officer
David Kolbusz – Chief Creative Officer
Jenn Pennington – Head of Production
Lourdes Vasquez – Sr. Producer
Conor Dooley – Creative Director
Perry Morton – Sr. Art Director
Patrick Wells – Sr. Copywriter
Kevin Igunbor – Sr. Art Director
Sharon Badger – Head of Account Management
Jeff Winsper – Account Director
Will Parker – Sr. Account Manager

PRODUCTION – BISCUIT
Bine Bach – Director
Jonas Blond – DP
Jordana Freydberg – Executive Producer
Tom Farley – Line Producer

EDIT – ARCADE
Jeff Ferruzzo – Editor
Sam Barden – Assistant Editor
Andrew Cravotta – Sr. Post Producer

MIX – BARKING OWL
Mikayla Petersen – Mixer
Jenna Pangilinan – Producer

POST – SUBSET STUDIO
Graham Dunglinson – Executive Producer
Valerie McAndrews – Sr. Producer
Steve Morris – Lead Flame Artist

HAILSTORM – BUSINESS AFFAIRS
Alice Isner – Group Director (East)
Nnenna Odeluga – Sr Business Affairs Manager (East)