Let's Do a Cold Plunge Inside Patrick Mahomes' Huge Head

60 (lucky?) fans will share the Coors Light experience

Opposing teams understandably try to get inside Patrick Mahomes’ head. Turns out they’d find nothing between the quarterback’s ears but mountain water, ice cubes and meditative vibes.

Coors Light and Mischief @ No Fixed Address developed a cold plunge promo that features a 5-foot by 4-foot plastic tub that looks just like Patrick’s face, chin bristles included.

Check out the promo below. You could say he’s got a big head. But with three Super Bowl rings and all these endorsements, that’s to be expected.

“Sculpting a gigantic head in the shape of a famous NFL player might sound easy to you, but we were pretty nervous about how Patrick was going to react to it,” Mischief creative director Craig Shervin tells Muse. “Luckily, Patrick absolutely loved the head when he first saw it. He even joked about pranking some of his teammates with it, leaving it on their front lawn while they’re away. It’s not too late!”

Shervin and agency partner David Spradlin helped lead campaign development.

Folks can donate $15 to Mahomes’ charitable foundation for a chance to splash around inside Pat’s noggin—chilled to 50°F—on July 19, when the big head visits Kansas City. Sixty lucky fans will share the experience. (One at at a time, presumably.)

Mini Patrick Plunges will be available to hold your beer—for $40 each—at Shop.CoorsLight.com starting next week.