'Call Now!' ESPN Launches 'Chirpline' for NHL Playoffs

Diss the competition, why doncha?

Go on, hockey fans, dial 1-844-4CHIRPIN and flap your gums about all things NHL during the Stanley Cup Playoffs.

Once again, that number is 1-844-4CHIRPIN. That’s 1-844-424-4774. Don’t delay!

Anyhoo, ESPN just launched “Chirpline,” a retro-style campaign developed with Arts & Letters.

It’s an old-school hotline for sharing views and rants about your fave teams, their rivals and the state of the game.

Here’s an explainer, complete with fuzzy images that will make you feel like you just got hit in the head by a hockey puck.

Yeah, flash that hotline number like it’s 1999!

“There’s a heightened fandom during the Stanley Cup Playoffs—any NHL fan will tell you so,” says ESPN VP, sports marketing Brian Iglesias. “We’ve taken inspiration from those gloriously over-the-top ’90s hotline commercials and turned it into an authentic and engaging way for fans to let out all their emotions.”

Keep those outbursts clean, people. Because ESPN will use select messages across its social channels and live programming.

And remember: “Kids, please get your parents permission before calling, even if you’re a cool hockey kid with sick flow.”

That disclaimer again: “Even cool hockey kids with sick flow need their parents permission to call hockey hotlines.”