Still Boombastic: Shaggy Stars With a Panda for Fiat
The track turns 30 this year
“Boombastic” turns 30 this year. Naturally, Shaggy rerecorded the track and shares a Fiat ride with an animated panda to celebrate.
They coined the term “Pandtastic” for this one. Thanks?
Fiat’s Grande Panda rocks a sleek throwback design aesthetic. Which, we’re told, inspired M+C Saatchi Europe to rev up the time machine for Shaggy and his friend. Joseph Khan, who knows a thing or two about reviving dance-floor hits, directs with smooth energy.
All in all, a slick nostalgia play with fantasy elements grooving to the beat. But mostly, there’s a panda.
“Boombastic” famously rose to popularity in 1995 as the soundtrack to a Levi’s 501 commercial. So in a sense, now it’s driven around full circle.