Still Boombastic: Shaggy Stars With a Panda for Fiat

The track turns 30 this year

“Boombastic” turns 30 this year. Naturally, Shaggy rerecorded the track and shares a Fiat ride with an animated panda to celebrate.

They coined the term “Pandtastic” for this one. Thanks?

Fiat’s Grande Panda rocks a sleek throwback design aesthetic. Which, we’re told, inspired M+C Saatchi Europe to rev up the time machine for Shaggy and his friend. Joseph Khan, who knows a thing or two about reviving dance-floor hits, directs with smooth energy.

All in all, a slick nostalgia play with fantasy elements grooving to the beat. But mostly, there’s a panda.

“Boombastic” famously rose to popularity in 1995 as the soundtrack to a Levi’s 501 commercial. So in a sense, now it’s driven around full circle.

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