iPhone Captures a Day in the Life of Dua Lipa

It's the first time two products have been promoted in a 'Shot on iPhone' campaign

Apple chronicled a full day on Dua Lipa’s “Radical Optimism” tour via the newly launched iPhone 17 Pro and iPhone Air. It’s the first time Apple highlighted two different products in a “Shot on iPhone” spot.

Footage was filmed from Dua’s Chicago show, which took place days before the product announcements. 

Check out this reel Dua and Apple posted yesterday with behind-the-scenes and onstage footage, plus views concert seats and Lipa herself on stage:

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A global, OOH campaign from TBWA\Media Arts Lab features footage of Dua in varying aspects of  her tour, alongside “Dua Lipa on Tour Shot on iPhone 17 Pro” copy.

CREDITS
Agency: TBWA\Media Arts Lab, Los Angeles 
Director: David Black
Production Company: The Incite Group, LLC
Post-Production Company (Color + FInishing): Trafik
Editing: Exile
Director of Photography: Danilo Parra, Aysia Marotta, Franklin Ricart, Cory Burmester
Music: Model Citizen

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