Captain Morgan Made a Righteously Retro Music Video

Drop a beat for Sweet Chili Lime

If a Reagan-era synth-pop band made an MTV dance video all about rum, it might look and sound like VaynerMedia’s retro spot for Captain Morgan’s Sweet Chili Lime.

Of course, we’ll never really know. And we’re poorer as a species for that.

Still, here’s a 2-minute toe-tapper with kooky cut-out cartooning, asinine astronauts, drum machines and more:

So many loopy lines, including:

• “My tongue’s exploding! That flavor’s so mouth-blowing!”
• “It’s like riding a rainbow. Inside a live volcano.”
• “The Captain just spanked my throat! I’m ’bout to hit THIS HIGH NOTE!”
• “My saliva glands are swollen! My mouth’s been blown wide open!”

Sounds painful. Better down another shot.

Ah, Vayner. Skilled at the silliness, madcap music and unexpected animation. And here you do all three. Remember to bill ’em triple on the timesheets.

“It’s a nod to those iconic videos from the ‘80s and ‘90s—bold, quirky, full of personality. Not to mention the ability to get stuck in your head,” says Anne Nosko, global brand leadership VP at Captain Morgan parent Diageo.

The campaign lives across Instagram, IG Reels, Facebook and YouTube, “where today’s viral moments are born,” she says.