So, Tough Guy Danny Trejo Really Loves Huggies Diapers

Playing against type, clearly

Danny Trejo absolutely adores Huggies diapers. You got a problem with that?

At first, the Hollywood toughie acts gruff at a baby’s birthday bash, tearing apart a piñata and growling like a bear. But when it comes to Huggies, he’s not sheepish about showing his love.

Danny’s been on the lamb in action flicks before. Heh. And in case you missed that rapturous mug:

Maybe dude’s a tad too into it. Get a grip, Trejo.

“While immediately recognized as the ultimate tough guy, Danny is anything but. His presence adds a delightful surprise and helps us bring to life just how soft the new and improved Huggies Snug & Dry really is,” says Andrea Zahumensky, president of baby and child care at brand parent parent Kimberly-Clark N.A.

Leo Chicago helped develop the work with Epoch directors Matias Rygh and Mathias Nordli Eriksen.