Tesco's F+F Fashion Line Rolls in High Style

BBH and Alex Prager dress up the brand

There’s nothing quite as fashionable as high heels trailing t.p.

Tesco’s F&F clothing line has fun skewering haute-couture tropes with “Style It Out.” Models navigate tricky or socially awkward situations, adorned in affordable styles.

BBH London worked with director/photographer Alex Prager. Their parody proves visually stimulating, with slick storytelling throughout.

The explosive “I’m Gone” by Lovehoney heightens the quirky vibe.

“The campaign brings real-life moments to the forefront in stunning vignettes that we hope many of our customers will relate to,” says Rachel Nooney, a marketing director at F&F.

Launching today, the push features films, press, digital and OOH.