Men's Wearhouse Guy Goes Shopping in His Undies

No one's mistaking him for Bad Bunny. He's way more relatable!

Last week, Bad Bunny rocked the internet by donning Calvin Klein underwear—and little else. That was hot.

Now, Men’s Wearhouse sends some regular-looking dude clothes shopping in his skivvies.

That’s not so hot. Which is the point. Such everyman schtick proves amusingly on brand in the first of three fresh spots from Party Land:

Actor Chris Kleckner’s likability and comic chops seem the height of fashion, or whatever stupid wordplay you prefer.

He’s dressing better for the neighborhood BBQ, too:

Finally, Chris’ natty attire draws raves from the opposite sex:

Kudos also to Peter Livolsi and Martin Dix (aka Peter Martin) of RSA Films for their direction. It’s bouncy but uncluttered, giving the cast room to do their thing.

“Comedy works because it makes people feel seen,” says Party Land CCO Matt Heath. “Most fashion ads love to pretend every guy is a supermodel. But most guys just want to look good without having to think too hard.”

During the shoot, “We treated each scene more like an improv set,” agency managing partner Andy Silva tells Muse. “By letting the camera roll and allowing the actors to riff off each other, we captured unscripted moments that often delivered some of the best content—completely off script, but spot-on in tone.”

The campaign began breaking this week across broadcast, CTV, social and digital platforms.