Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Behind the Scenes of Little Caesars' 'Pretzel Crust Island'
How McKinney riffed on reality shows
by Knowlton Bourne
Singer Chelsea Cutler Takes Lids Out to the Ballgame
Nue agency combines music, sports and fashion
by Jesse Kirshbaum
How the 'Kleenex Score' Turned Movie Tears into Sales
Inside the brand's IMDB tie-in blending content and commerce
by Sebastian Cuevas
How W+K Reimagined Travel With the World's Largest Hotel Brand
The greatest travel souvenir ... is you
by Allison Lackey and Marcus Yuen
The Art of 'Unreasonable Creativity'
Embracing people, business and culture
by Rob Kottkamp
Taking a 'Full-Body Approach' to Reaching Multicultural Communities
The biggest obstacle isn't change—it's paralysis
by David Johnson
CS25 Call for Entries
Meet Liz. She's an AI Clone, and Skinny Mobile's Most Satisfied Customer
Heck, she's lots of happy campers, thanks to Colenso BBDO
by Hadleigh Sinclair
5 Keys to Help Marketers Unlock the Power of Fandom
McDonald's, the Grammys, Snickers and other brands that get it right
by Damian Bazadona