Yo Ho Ho! Lipton Ice Tea Parties With Pirates

Tiny Tim, of all peeps, provides the soundtrack

Who needs a bottle of rum when your galley’s stocked with Lipton Ice Tea?

Partying pirates set sail for silliness in the Pepsi Lipton brand’s latest work from Adam&EveDDB London and Riff Raff director David Wilson.

Campy antics abound, and a Tiny Tim track amuses/irritates more than most sea shanties.

You may have noticed the “Lipting” sensory signature—a raised tea-time pinky and sound cue developed with Chuck Studio.

“Creating a distinctive and repeatable new asset for the brand that goes beyond expected logo and category codes” was key, says A&E DDB partner and CD James Cooney. The ‘Lipting’ will be popping up everywhere.”

Sonic idents are all the rage these days. But if this campaign starts a Tiny Tim trend in commercials, we’re abandoning ship. Arrgh!

Speaking of trends, wacky pirates splashed around for Old Spice a few months back. And the Harry’s co-founders hit the high seas for nautical hijinks just yesterday.