Nostalgia Makes the Cut for Squarespace Down Under

Let's all sing along: 'Click! Click! Click!'

Watch the :35 below, and you can say you’ve seen a commercial inspired by a 19th-century Australian folk song. Thanks, Squarespace!

For a big push Down Under, the website maker adapted “Click Go the Shears”—about sheep shearing, of all things—for a throwback spot produced in-house with Blinkink director Zach Tavel.

Here, it’s all about trade pros like carpenters, gardeners and landscapers using the service to build a strong online presence and grow their businesses.

Thankfully, no one got clipped making that spot. We think.

“Tradies are the backbone of Australia’s economy,” says Alex Neilson, the brand’s senior marketing manager. “But learning a trade is very different from learning to run a business. Typically, training focuses on the practical side of the job, with less emphasis on areas such as building a website and marketing. Squarespace aims to make that side of the business as simple as possible.”

Stylistically, the old-timey feel echoes jingle-driven Aussie commercials of yore. The initiative also resembles recent McDonald’s campaigns in the market that similarly tweak retro themes.

“The shoot was as ridiculous as the concept,” senior creative director Ben Hodgin tells Muse. “Zach did a great job setting the environment to feel joyous and fun. We didn’t take it too seriously, and hopefully that shows. It is safe to say all of us had the track looping in our heads for days following the shoot.”

The work broke today across VOD, OOH and social platforms.