It Takes 3 Obsessive Brothers to Make Jolly Hog Sausages

We always suspected as much

Here’s a campaign for those who do want to know how the sausage gets made.

We meet the three actual brothers—Olly, Josh and Max Kohn—behind U.K. brand Jolly Hog.

These hams are a tad obsessed with their work, as we learn in the quickie bank robbery, operating room and funeral scenarios offered below for your amusement:

Cute. Though not so jolly for the hog, surely.

David Dearlove directed via Arts & Sciences. Joyful & Triumphant—which OWNS food marketing after this crumpet crime spoof—led creative development.