Happy 100th Birthday, New Yorker! Let's Celebrate With Classic Covers

700 of 5,000 covers appear

The New Yorker is celebrating its 100th anniversary with a video that encapsulates the mag’s impact on creativity and culture while also asserting the importance of journalistic integrity in a world rife with misinformation.

“Everything, Covered—100 Years of The New Yorker,” created by Le Truc and Roof, is set to Gershwin’s “Rhapsody in Blue,” which also just hit the century mark. Roughly 700 of the publication’s 5,000 covers appear, with none altered in any way. Editor David Remnick helped craft the script, which was voiced by star scribe Jia Tolentino.

There’s a transcript of the :90 video below, which boasts a kaleidoscope of classics from Kadir Nelson, David Hockney, Art Spiegelman, Maira Kalman and many more.

“100 years of looking closer 
At the things… 
That shape your world 
Like the things you think you know about… 
Or that other thing you always pretend to know about
And the things that actually nobody wants you to know about 
Or… laugh about
cry about 
Or that one thing that is impossible to forget about
A hundred years of hits, misses and big, big swings
From New beginnings 
to ends 
And all the in-between things, too 
And the more everything single thing around you is changing,
The more you want to stop 
and see things clearly.
New Day.
New Insights.
New Yorker.”

“Selecting the covers was a deeply considered process, aiming to visually articulate the full spectrum of the New Yorker experience—from the cherished cover art, of course, to political and news coverage to fiction and cartoons,” says Ji Yun Lee, VP of consumer creative and B2B marketing at Condé Nast. “The campaign concept and tone were carefully crafted to showcase the breadth of what we offer, weaving together a respect for the magazine’s storied past with an excitement for the future. Once we landed on the concept, it took about 4 months to select the final covers.”

“We made a very conscious choice to put the covers at the heart of the creative because they’re a direct representation of the magazine’s signature style, legacy, and unique ability to provide clarity in a world of constant change,” adds Marcos Kotlhar, partner and CCO of Le Truc.

We’ve definitely watched the video more than once, searching for our faves.

The clip is running on CTV platforms including Amazon Prime, Hulu, Peacock, Roku and Max.

“We intentionally chose to run this campaign across CTV because that’s where we saw the most potential to reach the next generation of highly engaged consumers who are looking for exactly what The New Yorker has to offer: a unique blend of fact-based journalism with thoughtful commentary on politics and the arts,” Michael Ribero, SVP of consumer revenue at Condé Nast culture, tells Muse.

CREDITS
The New Yorker
David Remnick, Editor, The New Yorker
Françoise Mouly, Art Editor, The New Yorker
Nicholas Blechman, Creative Director, The New Yorker
Monica Racic, Deputy Editorial Director, The New Yorker
Deirdre Foley-Mendelssohn, Deputy Editor, The New Yorker
Henry Finder, Editorial Director, The New Yorker
Daniel Zalewski, Executive Editor, The New Yorker
Nathan Burstein, Managing Editor, The New Yorker
Jia Tolentino, Staff Writer*, The New Yorker (*and VO Artist for this campaign)
Michael Ribero, SVP, Consumer Revenue, Condé Nast
Ji Yun Lee, VP, Consumer Creative & B2B Marketing, Condé Nast
Thais Klein, Creative Director, Consumer Revenue, Condé Nast
Marni Verni, Director, Project Management, Consumer Revenue Creative & B2B Marketing, Condé Nast
Blaine Surber, Sr. Project Manager, Consumer Revenue Creative, Condé Nast
Sherry Hsieh, Executive Director, Global Consumer Revenue, Condé Nast
Lindsay Ederheimer, Sr. Manager, Consumer Revenue, Condé Nast
Kaitlin Gross, Senior Director, Growth Marketing, Condé Nast
Laura Dirzyte, Sr. Designer, Consumer Revenue Creative, Condé Nast
Michael Polovsky, Copywriter, Consumer Revenue Creative, Condé Nast
Ivan Shaw, Corporate Photography Director, Condé Nast
Gretchen Fenston, Registrar, Condé Nast Archive

Le Truc
Marcos Kotlhar – Partner & CCO
Evan Schultz – ECD
Daniela Gilsanz – CD
Jose Contreras – ACD
Sam Geloso – ACD
Max Cohen – Sr Writer
Patrick Tomasiewicz – SVP, Strategy Director
Ryan Chong – EVP, Head of Production
Michael Lenic – VP, Supervising Executive Producer
Ryan McNally – Producer
Matthew Hsieh – Production Coordinator

PXP Studios, US
Dan Goldstein, Sr. Editor
Julia Marshall, Editor
Kendra Crone – Producer
Wendy Appelle – Sr. Business Affairs Manager
Natalie Marcrum – Business Affairs Manager

Roof
Guto Terni, Director, Composition and Color
Fernanda Curi, Executive Producer
Fernanda Fraiz, Line Producer
Heloísa Novaes, Head Producer
Carlos Hallan, Pipeline TD/Programming
Guto Terni, 3D Layout
Heber Conde, Simulation
Graphic Design Team
Bianca Baderna
Carolina Alberti
Natalia Veras

Animation Team:
Bruno Ferrari, Animation Director
Guilherme Ferreirinha, Animation Director
Christopher Rocha
Larissa Garcia
Paulo Passaro
Rafael Valle
Sergio Filho
Pedro Fernandes, Editor, Composition & Color
Bruno Ferrari, Editor
Rafael Valle, Editor
Fabio Fluchs. Research
Bruno Lovato, Research

Music by Human
Morgan Visconti and Daryl Pinsdorf, Musical Arrangement
James Dean Wells, Managing Director, Global EP
Nicole Riolo, Producer

Audio Post by Post Human
Daryl Pinsdorf, Sound Design and Mix
Rob Suchecki, Post Producer