Lindsay Lohan, Dylan Efron and Charo Star for Old Navy

They wanna pump you up so bad

An oddball assortment of pop-culture faves with multigenerational appeal work up a sweat to promote Old Navy’s Summer 2025 activewear line.

For ’70s and ’80s kids, the sight of Charo—yes, THAT Charo!—pumping away at an exercise bike is worth the price of admission.

Also on hand: Lindsay Lohan, Dylan Efron and Quenlin Blackwell.

The Look agency helped develop the throwback approach, tagged “Old Navy. New Moves.” Devo’s timeless “Whip It” provides the soundtrack. Creative duo Torso directed in the style of a Reagan-era syndicated workout show.

Gap-owned Old Navy has seen surging sales of late, so the campaign represents an effort to maintain momentum across a wide consumer base. Since the ads dropped a week ago, the return of the cuchi-cuchi gal and La Lohan has generated plenty of attention.