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Up, Up and Away: Budget Direct's Balloons Help an SUV Take Flight
And more soaring campaigns from across the globe
Here are some great campaigns that broke worldwide in recent weeks, curated by Muse sibling Ads of the World.
Budget Direct, ‘Balloons’
Agency: 303 MullenLowe Sydney
How many birthday balloons are too many? In this playful spot, we find out the answer is … just one. That extra balloon takes a woman—and her entire truck—on an unexpected joyride across Sydney. She loses her muffler, sideswipes a building and accidentally peeps through an apartment window. Luckily, the Budget Direct team is on the case.
Corona Beer, ‘Fishermen of Stories’
Agency: Black Madre
In the “Fisherman Storytellers” campaign, the oral traditions of Brazil’s coastal communities are brought to life through delicate stop-motion animations, carved from wood and layered with lore. Set against the stillness of the annual fishing ban—when the sea falls silent and livelihoods are paused—the campaign honors a deep-rooted challenge with a hopeful twist. Fishermen become storytellers, guiding visitors through tales passed down by generations, preserving culture while casting new nets of opportunity.
Huawei, ‘Welcome Back To Nature’
Agency: think & action
In an age where “smart” too often means noise, complexity and control, Huawei offers a quieter vision—reimagining the smart home as a space for gentle reconnection, where technology reintroduces nature, subtly and respectfully. The film unfolds as a sensory journey: filtered air, a soft breeze, balanced humidity and calm stillness. Directed with minimalism, written with empathy and designed for silence, it reminds us that true intelligence begins with listening—and with coming home.
