LeBron Riffs on His Own Legend for Hennessy

His majesty spoofs 'The Decision' vid from 15 years ago

“This fall … man, this is tough. In this fall, I’m gonna be taking my talents to Hennessy VSOP.”

King James plays it cute in “The Second Decision,” sending up the famous 2010 video in which he ditched the Cleveland Cavaliers for the Miami Heat and changed sports history.

Now, he’s on board for limited-edition signature cognac in a cheeky mock interview from Wieden+Kennedy Amsterdam:

Bronny’s so ludicrously overexposed. Yet, he still commands viewers’ attention. For Hennessy, he works the facial expressions and milks the lines for all they’re worth.

Word of an impending “decision”—perhaps he’d retire after 22 seasons?—ignited the interwebs yesterday, with the spot generating plenty of play once it dropped on social media.

Some applauded. Others found it lame. Still, the Hennessy name made the rounds. Plus, haters got something to hate. Everybody wins. (Well, LeBron mo$tly.)

“LeBron embodies a spirit of collective play and social generosity—values that resonate deeply with our own,” says CMO Vincent Montalescot.

“This is a tribute to LeBron’s extraordinary journey and to a defining moment in the history of sport … in a way that is both genuine and celebratory.”