Samuel L. Jackson Snacks on Wind-Farmed Seaweed

Tough-guy eco-stylings for Vattenfall

When Samuel L. Jackson glares at the sea and snarls the line “Motherf***ing wind farms,” you really take notice.

In fact, he’s hyping the technology: “These giants are standing tall against fossil fuels, rising up out of the ocean like a middle finger to C02.”

The :60 below, from Swedish power outfit Vattenfall, feels authentic to Sam’s gritty, oft-profane screen persona.

That he delivers his tough-guy, eco-conscious spiel while munching on Wind-Farmed Seaweed Snacks makes for a surprisingly riveting commercial.

The limited-edition treats were made with seaweed harvested at a Danish Vattenfall facility, where it grows between the wind turbines.

“They’re salty and tasty, but the snacks are actually more than their taste,” Jackson says in campaign materials. “This project is about rethinking how our energy infrastructure can coexist with nature. That’s a game-changer. That’s something worth spreading and getting people behind.”

What do they call the chips in Paris? That’s the big question.

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