Dog Treat Brand Sends Stripper to the FDA

The Feds look predictably unamused

Dog treat brand Nose of Justice recently sent an exotic dancer named Jamal to a Food & Drug Administration office in Irvine, Calif.

And my, did he ever wag his tail.

The stunt sought to draw attention to the need for tighter pet-food regulation, as one-third of dog foods sold in the U.S. contain fido DNA.

As. for Jamal … bow wow? Not so much. Still, an oddball effort worth a peek:

Bad stripper, bad! We wonder if the cops arrived to make a collar.

“The category felt ripe for disruption,” says brand cofounder Tylynne McCauley. “Everywhere we looked, we saw similar tone, similar packaging, the same functional benefits, not a lot of differentiation. Dog treats were begging for a shakeup.”

Yeah, no wordplay for this one at all.

Production companies NativeFour and Zero Cool contributed to the campaign, which also features a corgi named Churro, a dog-meat farm survivor. Treat sales support doggo wellness.